Jack E. Kemp
I happen to live near one of the new Target mini-stores that opened for business on July 20th. The place used to be a two story Barnes & Noble store, so I was quite familiar with the general layout before the refurbished it. Since Target boldly (read: foolishly) announced they will now have “Gender Neutral” toilets, I immediately rushed up the escalator of the store to where the old B&N bathrooms were for 20 years. Sure enough, they had signs on the two toilets saying “Gender Neutral” with both a male and female icon drawing. But there was a catch.
When I entered what was formerly the male restroom, I expected it to have the two stalls and two urinals that B&N had. But, to my surprise, it is now a single person or family one toilet restroom. So Target appears to be progressive while also protecting privacy. But this is a net loss of 75 percent of toilet facilities. And with only two total bathrooms, this is probably a similar loss in what was previously the women’s restroom which probably had an additional stall in place of the two urinals of the B&N men’s room). So Target has cut down its level of toilet facilities by about 75 percent to appear politically correct. This store is (obviously) as big as a two story Barnes & Noble or a large Rite Aid store.
This is progressivism. Less service to customers. More feel good signs. Meanwhile, not only do women alone or women with children have less facilities, but seniors, people with health conditions and pregnant women have less toilet facilities. Bravo, Target. Who is your marketing director? The guy who designed the Hindenburg?
Maybe Target can go all the way and hire Anthony Weiner as their spokesperson to advertise camera phones.