America is the Real Thing; Coca Cola's Multicultural Insult

Timothy Birdnow

What is a nation? Is a nation just a collection of disparate people who happen to live in proximity to one another, or is it something more?

According to Merriam-Webster:

noun \ˈnā-shən-ˈstāt, -ˌstāt\

: a form of political organization in which a group of people who share the same history, traditions, or language live in a particular area under one government
Full Definition of NATION-STATE
: a form of political organization under which a relatively homogeneous people inhabits a sovereign state; especially : a state containing one as opposed to several nationalities


The reality is a nation is about more than proximity or economic interdependence. A nation is a whole set of cultural traits and values held in common by a given People, something that makes them one. Without these similarities we do not have a nation but an empire, held together by force, or a loose confederation not held together by much of anything.

The Nation State was born during the Middle Ages when Ferdinand of Castille married Isabella of Aragon. They had an idea for a new type of political entity, one that hadn't existed in Europe up to that point; the nation-state. It would be an entity held together by common culture, common religion, a common government, and common language. They took an old name for the Iberian peninsula - Espana - and gave it to their new country.

And it WAS new; during the Middle Ages kingdoms rose and fell based on marriage. A king married a woman and gave his kingdom to his son. If he had more than one son he often divided his kingdom, as Charlemagne did. There was no sense of political unity, no allegiance to a given government. People existed in a kind of tribal fashion with overlords who came and went. What Ferdinand did was unique because he turned those tribal associations into a larger thing.

And this was different from the ancient times, which featured the empire. Empires were (and are) entities ruled over by a military force capable of imposing order on disparate peoples. These peoples have little in common except that they are subjects to a stronger people, and so have to deal amicably with their neighbors because they are both in a position of inferiority. Rome was an empire, a land held under Pax Romana through the power of Roman military might. There was some unifying cultural traits in the Roman Empire, but in the end the imperials were overlords, and when the tide of empire receded in the western part of Europe the subsequent political entities were in total disarray, because they had no unifying cultural traits to keep them together. The feudal system was born out of a multiculturalism that was a natural outgrowth of empire.

The United States of America was a federated nation state. We held numerous cultural traits in common, had a shared history, worshipped the same God in much the same way, and had a common language.

That is why the Coca-cola ad during the Superbowl was so offensive. http://www.theblaze.com/stories/2014/02/03/horribly-dumb-racist-nut... For those who did not see it the ad featured one of America's great patriotic songs "America the Beautiful" sung in a number of different languages and featuring a hodge-podge of obviously non-native people. (It also included a gay male couple). The commercial - which had at best extremely limited appeal to actually purchase the product being promoted - was billed as a celebration of multiculturalism and indeed it was. It was, in fact, a celebration of a feudal America, of a land without real ties of culture or language. It was a celebration of the Imperium.

I said to my wife on seeing it "that is really disgusting" and was hoping people would organize some sort of reaction that would put some fear into the Coca-cola corporation. After all, this was airing at the Super Bowl, the most American of American sporting events. The Super Bowl is a celebration of American values, American culture, American pride and here Coca-cola came to spit in our collective faces.

And do not for a moment think this had no ulterior motives; singing America the Beautiful in Spanish on the eve of an attempt by Congress to ram amnesty for illegal invaders down our collective throats was no accident. Coke knew what it was doing by spending the millions of dollars they spent to air this commercial.

I am not alone in my condemnation; Alan West slammed it at his website.

The reaction to the reaction to this is what should give one pause; the Left went dutifully bonzai, claiming that complaints were racist. Do these people even know what racism is anymore? It has become a ad-hominem pejorative, a charge to be leveled against anyone who disagrees with their vision of a one world socialist empire. Complaints about this ad have nothing to do with race and everything to do with preserving our unique American heritage. We have a culture we are happy with, one we are proud of, one that draws people from all over the world. Why should we not seek to protect it from cultural vandals who want to remake America? That was President Obama's promise, after all - to break the American culture and replace it with, well, what Coke was peddling. An international society, a world without borders, a world where everyone can carry his nationality with him like a fungus.

But you cannot expect a civilization to survive in that fashion. America is special because of what America is, not because of our national resources, not because of our money, not because of our military power. Those things came BECAUSE of our culture, which was a gift from God, quite frankly. Those who advocate unrestrained immigration and multiculturalism advocate the murder of that culture, wage war on the culture that has given so much to Mankind. It is that which the Coca-cola company has chosen to attack with their offensive advertisement.

And that is exactly what has divided this country. Those of us on the Right seek to preserve the greatness that resides in the America we knew. We realize that America's greatness comes from her unique history, her devotion to principles, her Judeo-Christian culture, her Greco-Roman-Anglic-Hebrew legal and philosophical framework. We have produced undreamed-of wealth not because we were lucky but because we had a system that freed the individual to do great things. But at the same time there are those "enlightened" fellows who would rather starve in an egalitarian society than prosper under a meritocracy, and they wage an endless campaign against America's culture and traditions. Socialism is at the root of their beliefs, and they see America as the stumbling block to the creation of a world state under a socialist economic order. That such an order would be an empire and held together by force is immaterial to these modern Carthaginians; they are prepared to burn the baby to appease their selfish god Marx.

It was that cultural line that coke crossed.

Coca-cola must remember that they exist because of the very America they denigrated in their multicultural tirade. Without that "xenophobic" culture they would have never been able to acquire a soft drink empire. Of course, major international corporations have been a part of the problem for a long time; open borders and world government would make international commerce much easier, or so they think...

I for one will switch to Pepsi, or perhaps even Royal Crown. Coke is dead to me. I'll take my America; it's the real thing. Coke can teach the rest of the world to sing in perfect harmony if they want; leave my country alone!

Read more from Tim and friends at The Aviary www.tbirdnow.mee.nu

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Comment by Frank Chance Chenoweth on February 6, 2014 at 8:05am

The "I frequently end up with" under my recent response was a technical glitch.  Sorry.  --F. Nitty

Comment by Frank Chance Chenoweth on February 6, 2014 at 8:03am


     Excellent post!

     The Coke commercial is just one of many things we see daily that illustrate the problem of this country not having an official language.  Whereas my grandparents learned English when they came over to this country from the island of Crete more than a century ago, today's immigrants feel no compulsion to do so today.  I work at the Customer Service Desk at a Walmart store; I frequently deal with customers who speak no English.  Most of them are Hispanic; however, more and more of them are Russian, Polish, or other countries from that region.  I often end up with a young child (age 5-10?) acting as an interpreter.  It makes my job much more difficult. 

     Instead of moving towards English as our official language, the libs want bi-lingual ballots in elections . . . !

     And my liberal supervisor (an old '60's hippie) would say I am "an angry old white man."  (Work place diversity: his boss is a strong conservative like I am.)

     Congress will never grow big enough cujones to do so, but we need two things desparately: English as our official language and a law banning burning the U.S. flag. 

--Frank Nitty

     I frequently end up with

Comment by Mike Richmond on February 6, 2014 at 7:35am

Proponents of this awful commercial are blind. They can't see that that our deliberate diversity is (and always has been) our potential Achilles heel, capable of destroying us in the absence of a sufficient amount of common attributes to counter its pull. In years past, the common attributes were abundant. Immigrants quickly, willingly, and eagerly learned English and embraced American ideals. But that doesn't happen anymore. I doubt we have ever been more fractured as a people. Meanwhile, we have never drifted further from embracing English as a common language. Coincidence? I doubt it. Had the commercial featured all the same people -- with their diverse backgrounds and ethnicities fully apparent -- but with the same song sung in English, that would have been a beautiful thing with precisely the correct message. As is, however, the commercial advocates disunity. Shame on Coca Cola for being so tone deaf.

Comment by Judy Lyford on February 6, 2014 at 3:41am

No more Coca Cola products for me.

Comment by John Knight on February 5, 2014 at 10:05pm

Jo wrote:

". I do not shop at Costco, now I add CVS to the list, and will no longer purchase Coca-Cola,"

I too  just added Costco to my  list of anti-American anti-Christ companies which I will no longer shop at, so  it would be interesting to know why you added Costco to  th

Comment by Douglas W. Dragert on February 5, 2014 at 7:17pm

Harold Applebee, if you melt two or more things together they become one thing. Look back in history and learn how much multiple languages have divided countries. The song is not the point. I fear you are contaminating our gene pool.

Comment by Catherine on February 5, 2014 at 5:54pm

And, I'll repeat:

America was formed in order to do exactly the opposite of "multicurlturism" and that is to bring disparate cultures together to form the American culture  for the greatest economic and happiness engine that mankind has ever seen!

P.S. If you ever noticed something which has been "melted," it is no longer what it once was, but has been changed/"melted" into something different; certainly in shape and in some cases, composition.

Comment by Lidia M Soto-Smith on February 5, 2014 at 5:07pm

Coke just shot themselves in the foot....No more coke or pepsi...pepsi is no better...they give their money to the party that is destroying this country...Have you noticed how alike the pepsi emblem and Obama's emblem are!

Root beer and pure vegetable juices for us!

Comment by Shamil on February 5, 2014 at 4:56pm

Coca cola + Hunter S. Thompson with a little Barry = true fear and loathing

Comment by Janis Eisenstark on February 5, 2014 at 4:27pm
What is good for the goose, is good for the gander. I approve of nothing going on here, but the reality of multi cultural exchanges is certainly valid. Smiling white faces are no different than anyone else. The Mexican government actually put out an anti emigration pamphlet based on my reporting at the boarder. Reality of process is reality of process.

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