Does Mitt Romney really want to win the Presidency? He keeps showing up for Debate Club when this is Fight Club. The first rule of fight club is not that you do not talk about fight club. The first rule of fight club is that you win.
Does Mitt Romney really want to win?
Who knows?
But if Romney wants to win, he had better get on message quickly. He had better learn messaging.
Here is messaging for Mitt. I hope he is taking notes.
First, Barack Obama is not a nice guy. Quit saying that. No anti-American Marxist is a nice guy. You say he is a nice guy and he says you are an uptight jerk, born with a silver spoon in your mouth and you want to see Americans fired, starved and have all of their rights stripped away.
What?
If you start with the premise that he is a nice guy, you lose. The drive by media and Madison Avenue are working overtime to help Obama win the popularity contest. You won’t.
But then again, you don’t need to.
Tip O’Neil said, “All politics is local,” and you do not get any more local than the individual American and his or her economic situation.
Quit saying that we are in economic recovery. We are not. This is the Great Obama Depression. Make him own the economy.
You are not offering us a conservative alternative. Your message is that you can manage the nation better. First, your message sucks. But if that is going to be your message, then you must make him own the Great Obama Depression.
That should be your talking point. Every time you start talking about the economy, that should be your tagline. If the economy is recovering, even slowly, what the hell are you offering us?
Right now, this is the Great Obama Depression. If we calculated unemployment today, the way we did back in the first great depression, unemployment would be 17%. One out of every two college graduates cannot even find a job. The last time the Republicans controlled the government, 90% of college graduates found a job
This is not hard. It only takes a little discipline and the willingness to fight. Your big problem is that you have a serious case of “Member of the club syndrome.”
You treat Obama and the other Democrats as “members of the club.” The club is of course, the governing class. John McCain made that mistake, as did Bob Dole before him. He will not show you the same courtesy so why do you?
This is Fight Club not Debate Club. You have to be willing to throw some punches and take a few hits. You may get a bloody nose and get some blood on your freshly laundered white shirt.
So what? How badly do you want it?
John Kerry’s messaging in 2004 was, “We can do better.” Actually he could not do better but that is about as uninspiring a message as you can get.
Since you are not going to offer us a Reagan alterative to liberalism, at least do your messaging correctly so you have a chance.
Republicans are amazingly bad on messaging and even by Republican standards your messaging is abysmal.
In 1976, Ronald Reagan began mocking Gerald Ford on Détente. What had been a foreign policy triumph for Ford turned into such an albatross around his neck that Ford gave orders that his campaign not mention the word Détente.
This is simple. Four words: The Great Obama Depression.
If this is your message and you stay on it, people will vote their pocket books. All you have to do is ask them, “Are you better off now, after almost 6 years of Democrat control of the Congress or were you better off when Republicans controlled government? Are you better off now after four years of Obama or were you better off when the Republicans controlled the government.”
This is winning messaging. It is simple.
This is messaging for Mitt. The question for Mitt is, “Do you want to win?”
Tags: barack, depression, great, messaging, mitt, obama, republicans, romney
Permalink Reply by Ronald Sorrells on John:
You are so right......There are the Brave and there are the Cowards and the twain shall never meet !
Ron
Permalink Reply by Steve Johnson on Right you are John.
Elect a Conservative Congress, then get rid of that cowardly turd Boehner and put a real Speaker in his place.
Then they can really push Romney to do what is Right.
Permalink Reply by anne mourning on A wimp will always be a wimp. He can get angry but he cant fix his dismiss past record
Permalink Reply by Dave Koch on American's we are our own worse enemy. When does our Courage show up to take what is our's and not our Governments. They work for We The People, but they just spit in our faces everyday. When do we stand up to rid this Nation of the Tyranny that we are dealing with. Those that came to America and formed this Nation stood up and fought for their Freedoms and Rights against Emgland. If We The People don't stop cowering to so few , then we deserve to be destroyed buy our Enemies from within and from those who are trying to destroy this World that are sneeking into America through our borders as our Government has failed to secure our Borders for way to many years. 9/11 should of woken the idiots in Washington , but their to busy getting bought and paid for by the Elite and Scum of this World. If We The People don't stand up now we are going to die either at Obama's or Romney's arrogance and ignorance as they are part of the problems that are destroying America. Where has our Pride gone ? Those that have fought for America for the last 235 yrs deserve the Respect that We fought for the Rights and Freedoms that made this Country so Great. If We The People don't take back what is our's then those that have sacrificed so much will have been to no avail. It is time to clean up the Garbage Pit and Prosecute and Execute all those that are trying to destroy America because of their Greed and Disrespect of our Laws our Founding Fathers gave to us. It is time to put in Patriotic American's who care about We The People and Our Future and nobody elses . God Help us if we don't take back what is Ours.
Permalink Reply by Patricia Castellano on Well said Dave Koch!!!!!!!!!!!!!
Permalink Reply by Kathy Hamm on Great article----I agree!! Hope Romney is listening!
Permalink Reply by Robert H. Woodman on Judson,
I've said it before in posts on this site, and I'll say it again: Mitt Romney and the GOP Establishment do not really want to win; they have conceded to Obama.
Permalink Reply by Norman Zink on Robert HW, Man I hope you are wrong about the GOP already conceding!!!
Permalink Reply by janet barks on If you are right, then it is only a false security and a fake stage set for the American people.
When I think this, I have to force myself to get back in the game (which is a total fake and lie???)
and continue fighting a lost cause?
I will have to choose to fight, even if it is all for nothing. If not, I would be one and the same as the Jews that willingly were led to the gas chambers.
Hard to believe that this can really be happening. Too much evidence that this is the real reality we face.
Permalink Reply by Steve Johnson on If and when Romney is the nominee, I will then have to seriously consider cutting off my toe with a dull knife and voting for him over the Obamanation.
Until that moment I will retain some hope.
Permalink Reply by anne mourning on me too Steve, this is a horrible nightmare and I can't wake up
Permalink Reply by Jimmy Johns on What will Mitt Romney do about this ?????
They are Burning Europe down with Debt and the USA too , on Purpose because of this ???
These are the Experts that advise Obama and his Polices resemble the talking points in these experts words , so what is Romney going to do about this ???
A Lack of a Sovereign Nation's Independent Economic Supply-Side Growth is why Europe is failing and the USA too , so is it on purpose to bring about a collapse of the Current Economic system because of the Topic thats being talked about here in these links by the elites ???
Paul Ehrlich on depopulation: 'We're going to go over the top' - audio
www.guardian.co.uk/environment/audio/2012/apr/26/paul-ehrlich-depopulation-audio
http://www.guardian.co.uk/environment/2011/nov/01/peak-stuff-messag...
http://www.guardian.co.uk/environment/2012/apr/26/world-population-...
http://www.guardian.co.uk/environment/audio/2012/apr/26/audio-popul...
http://www.guardian.co.uk/environment/2012/apr/26/earth-population-...
http://www.guardian.co.uk/environment/blog/2012/apr/26/royal-societ...
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